Small Business Website

Introduction

If you’re starting a business, it’s important that you have a website. Your website will be the first impression for potential clients and customers – you’ll want to make a connection. You need a professional-looking small business website to turn those visitors into customers. You can do this without spending a ton of money, though.

First Impressions

Your small business website is what will be the first impression for potential clients and customers. It’s how you present yourself, market yourself, sell yourself, and build trust with your customers.

It’s important to understand that this is not just a “website”–it’s an online business portal where all of your marketing efforts revolve around it as well as being a lead generation tool. If you decide to hire a marketing professional who has been trained on how to convert traffic into leads or sales opportunities, a well-designed small business website will help yield better marketing results for the marketer.

Professional-looking Website

To turn those visitors into customers, you need a professional-looking website. But what is a professional-looking website? And how does it help your business?

A professional-looking website is one that looks like it’s been designed by professionals, not amateurs. It should have all the essentials: an attractive design and layout, easy navigation between pages, and clear calls to action (CTAs) on each page and throughout the site. Effective images and videos should be used without being overwhelming or confusing for the visitor.

Get Visitors On Board

One of the most important things to consider when starting a small business is how you’re going to get visitors on board. It’s not enough to have a good product or service, as there will always be competitors offering similar products and services. To stand out from the crowd, you need an effective way of attracting and converting customers into paying customers.

An effective way of doing this is by having a website where people can find out more about what you do and make contact with your company directly through email, chat, or phone calls (or even face-to-face). By creating something unique that stands out from other businesses in its industry, it’ll become easier for people searching online for related products/services in Google search results pages so they can find yours easily too!

Spend Less on Design

You can own a small business website without spending a ton of money.

Affordable web design: You don’t need to hire an expensive web designer to make your site look great. There are many affordable WordPress designers out there who will help you build a beautiful website without breaking the bank like Inwebify.

WordPress platform: If you want to start with something simple and then grow into more advanced features as time goes on, consider using the WordPress platform because it allows for easy customization and updates as needed. It also comes with built-in SEO functionality so that Google can easily find your content when people search for keywords related to your business or industry (this is crucial!).

WordPress developers: There are many talented freelance website designers who specialize in creating custom themes for websites built on this CMS platform; they’re usually much cheaper than hiring someone full-time who works at an agency like Squarespace or Wix. The team at Inwebify is a perfect example of a seasoned WordPress developer who can help at a low cost.

WordPress Platform

There are plenty of platforms to choose from that make website design more accessible than ever before. However, the best and most popular platform is WordPress. A seasoned WordPress developer can build you a small business website exactly how you want it.

Some people are intimidated by the idea of creating their own site–and understandably so! So many things go into making an effective business website: web design; writing content for the site; web hosting costs; monthly costs; figuring out how to get traffic from search engines (SEO); getting social media followers… The list goes on!

WordPress Helps SEO

If you’re a small business owner, it’s important to understand how search engine optimization (SEO) can help your website. If a potential customer is searching for something on Google or another search engine using specific keywords or keyword phrases and they see your site, it’s more likely that they will click on it. This means that more traffic will come to your site and increase sales. There’s so much more to SEO than just keywords but WordPress makes it so much easier to rank higher in search engines because of its built-in SEO structure.

Easy WordPress Updates

WordPress updates are not complicated, which makes it uncomplicated for a WordPress developer, in turn, they’ll probably charge less. WordPress is also very flexible, allowing you to customize it exactly the way you want through plugins and themes. Relatively inexpensive, plugins can easily be installed by a WordPress developer. One of the more popular plugins we always recommend to our customers is HubSpot.

With so much to do and implement, WordPress is perfect for small businesses who want a website but don’t have the time or skill set required by other platforms like Squarespace or Wix–you won’t need an IT department at your disposal!

Web Hosting for a Small Business Website

Web Hosting is the place where your website files are stored. Your hosting provider will send you an email with instructions on how to access your control panel and upload your site’s files. You can also use a third-party service such as WordPress or Weebly (covered later) which will handle this process for you automatically when you create a new site with them.

Many small business website companies look for free website hosting. This enables small businesses to redirect maintenance costs to marketing strategies that they so desperately need. There are a number of companies who offer free website hosting but beware, these companies are not always upfront with underlying costs.

Some even offer free web hosting but use outdated servers with extremely slow load times. A huge strike against ranking with Google Search which expects websites to load in under 2 seconds.

If you decide against using one of these services, it’s important that your web host provides fast load speeds so visitors don’t have to wait too long before seeing anything when they land on your page! Known fact – Google ranks websites favorably that load fastest, under 2 seconds. Don’t get left behind by incompetent free web hosting companies that make false promises.

If by chance you do purchase a web hosting plan and are unsatisfied with page speed, and a lack of revenue, you can always move your site to a faster web hosting company like Inwebify.

Easy Website Build That’s Affordable

Building a website for your small business is possible, and it doesn’t have to be expensive or difficult. Here are some steps you can take:

Choose a web hosting company. You’ll need somewhere to host your website, so look for one that offers unlimited domains and bandwidth with no hidden fees or other catches. Ask them to provide a list of current customers and test their website on GTMetrix yourself. Look for web hosting companies that offer free hosting. Surely they probably have a cache for free web hosting but it might be worth it. Check out Inwebify’s promotion.

Choose a website platform (or hire someone who will help you analyze your monthly costs and benefits). There are many options available–whether you want something simple yet powerful like WordPress or something more costly per month like Squarespace, or Wix, there are plenty of choices out there! If you don’t know where to start looking, try Googling “best CMS for SEO” –there’s no shortage of options when it comes to choosing which CMS platform will suit the needs of your small business website best!

Find yourself a good website designer. There are inexpensive web designers worth hiring, but definitely ask to see their work. When money is an issue, searching for the right web designer until one pops up who fits within budget constraints while still maintaining high-quality standards regarding aesthetics/user experience is worth the effort. I can’t stress enough the work of Inwebify. They build beautiful and efficient WordPress websites for a really low cost and certainly will fit your budget.

Conclusion

If you’re thinking about starting a small business, then you should definitely own a small business website. It’s an essential business tool for getting customers on board and keeping them engaged with your brand. You can do this without spending a ton of money. There are plenty of affordable platforms and plenty of affordable web designers out there that make website design accessible for everyone. If you want to get going on a small business website or update an existing website so it looks more professional, contact me today!